The fashion industry has been slammed for its narrow beauty standards. But as the body positivity movement grows, more brands are getting on board with body-positive clothing that celebrates all body types and body diversity. For body-positive warriors, sustainable fashion lovers and the plus-size community, this is not a trend; it’s a revolution.

In this post we’ll break down what body-positive clothing is, why it matters and showcase some of the best brands doing this. We’ll give you the lowdown on each brand’s approach to inclusivity and sustainability so you can make informed choices that match your values.

What is Body-Positive Clothing?

Body-positive clothing is more than just fabric and seams. It’s a movement towards body inclusivity and acceptance. Unlike traditional fashion which often caters to a specific body type, body-positive clothing makes everyone feel comfortable in their own skin.

The Body Positivity

At its heart the body positivity movement challenges the beauty standards and body image norms. It tells people to love and celebrate their bodies regardless of size, shape or appearance. This has created a demand for clothing for all body types, self-love and confidence.

Why

Inclusive fashion matters because it acknowledges the experiences of those who have been excluded by the industry. When we see diverse body sizes in fashion, we feel seen and valued. Body-positive clothing breaks down stereotypes and promotes mental health.

Sustainability in Body Inclusivity

Sustainable fashion and body positivity go hand in hand. Many brands that are inclusive also focus on eco-friendly practices. This double whammy means fashion is accessible to all and responsible and ethical with multiple sizes and styles.

These Brands are Taking Body Positivity to the Next Level

Fashion brands are leading the body-positive clothing charge. Here are eleven that are doing it right.

Summersalt

Summersalt are known for their bright, high quality swimwear for all body types. Their slogan “Every body is a beach body” sums them up perfectly. They use recycled materials in their products so are a favorite among sustainable fashion lovers.

For All

Summersalt do extensive research to make sure their swimwear provides a more accurate representation of a wide range of body types. They use data from over 1.5 million body measurements to create styles and comfort.

Sustainable Practices

Their sustainability is clear in their eco-friendly fabrics and ethical manufacturing processes. By choosing Summersalt you’re not only supporting body positivity but also the planet.

Customer Love

Customers love the inclusive sizing and flattering fits. Many have shared how these swimwear have given them confidence and made them feel seen.

Thinx

Thinx is changing the way we think about period products with their body-positive underwear. Available in multiple sizes Thinx is a comfortable, sustainable alternative to traditional period products.

Innovation Meets Comfort

Thinx products are functional and comfortable. Their absorbent technology means you can go about your day worry free and their inclusive sizing means everyone can find a perfect fit.

Eco-Friendly Option

By reducing the need for disposable period products Thinx reduces waste. Their sustainability extends to their manufacturing practices so lower environmental impact.

For Women

Thinx empowers women with reliable, comfortable period products. Their inclusive approach means women of all sizes feel confident and supported during their period. They also advocate for body image and eating disorder awareness and education and addressing mental health issues.

TomboyX

TomboyX started with the simple idea of comfortable, inclusive underwear for all bodies. Now they offer a range of gender neutral clothing for all body types.

Gender Neutral Fashion

TomboyX rejects traditional gender norms and offers clothing that anyone can feel comfortable in. Their designs are simple, functional and inclusive for a diverse audience and different bodies.

Quality and Comfort

They use high quality materials that feel good on skin. Their products are designed to last so are a sustainable choice for conscious consumers.

Community

TomboyX has a strong community of customers. They celebrate individuality and encourage people to be themselves, no matter the size or gender.

Plus BKLYN

Plus BKLYN is a boutique that loves plus size fashion with bold, on trend designs. Their mission is to provide stylish, high quality clothing for plus size people so they can feel confident and beautiful.

Trendy and Bold

Plus BKLYN offer a wide range of fashion, from casual to statement pieces. Their designs are bold and on trend so plus size fashion can be stylish and fun.

Inclusive Sizing

The boutique offers a wide range of sizes so everyone can find something they love. Inclusive fashion for all bodies.

Empowering Plus Size People

Plus BKLYN empowers plus size people with clothing that makes them feel confident and beautiful. Their body positivity is in every piece they make.

Girlfriend Collective

Girlfriend Collective is a pioneer in sustainable, inclusive activewear. Their mission is to make high quality, eco friendly clothing for all body types and prove fashion can be both sustainable and inclusive.

Eco Friendly Materials

Girlfriend Collective use recycled materials like old water bottles to make their activewear. Their sustainability is in every part of their production process.

Inclusive Sizing

The brand offers inclusive sizing with a wide range of sizes so everyone can find activewear that fits and flatters their body. Inclusive fitness for all.

Community

Girlfriend Collective has a strong community of customers. They encourage people to share their fitness journey and support each other, a positive and inclusive space.

Nooworks

Nooworks are known for their fun, colorful clothing for all body types. Inclusive and sustainable, a favorite among body positive and sustainable fashion lovers.

Fun Designs

Nooworks have a wide range of fun, colorful designs to bring happiness to their customers. Their clothing is fun, fashion and inclusive for all body types.

Ethical Production

The brand is committed to ethical production so their clothing is made responsibly. They use sustainable materials and work with ethical factories to make their products.

Inclusive Community

Nooworks has an inclusive community of customers. They celebrate individuality and encourage people to be themselves through their clothing.

Universal Standard

Universal Standard have a wide range of high quality, fashion clothing for all body types. They are a leader in the body positive clothing movement.

Wide Range of Sizes

Universal Standard have one of the widest ranges of sizes in the fashion industry so everyone can find size inclusive clothing that fits and flatters their body.

High Quality Materials

The brand use high quality materials to make their clothing so their products are durable and comfortable. They are a favorite among sustainable fashion lovers.

Inclusive Fashion

Universal Standard is about inclusive fashion for all body types. Their clothing makes everyone feel confident and beautiful.

Parade

Parade have a wide range of comfortable, fashion underwear for all body types. Inclusive and sustainable, a favorite among body positive.

The brand is sustainable, using eco friendly materials and ethical production. They love the planet so they are a favorite among sustainable fashion lovers.

Diversity

Parade celebrate diversity with a wide range of sizes and styles so young women can navigate the fashion world with confidence. Their inclusivity means everyone can find underwear that makes them feel confident and comfortable.

Chromat

Chromat are known for their bold, architectural designs for all body types. They are a leader in the body positive clothing movement.

Bold Designs

Chromat’s designs are bold, architectural and inclusive. Their clothing is designed to make a statement and be yourself.

Inclusive Sizing

The brand has a wide range of sizes so everyone can find clothing that fits and flatters their body. Inclusive fashion for all.

Sustainable Production

Chromat are committed to sustainable production so their clothing is made responsibly. They love the planet so they are a favorite among sustainable fashion lovers.

Knix

Knix have a wide range of comfortable, fashion underwear and activewear for all body types. Inclusive and sustainable, a leader in the body positive clothing movement.

Comfortable and Stylish

Knix’s underwear and activewear is comfortable and stylish. Inclusive sizing so everyone can find a perfect fit.

Sustainable Materials

Body Positivity

Knix celebrate body positivity with a wide range of sizes and styles. Inclusive so everyone can find clothing that makes them feel confident and comfortable.

Yogamatters

Yogamatters have a wide range of comfortable, fashion activewear for all body types. Inclusive and sustainable, a favourite among body positive.

Sustainable Production

The brand is sustainable, using eco friendly materials and ethical production. They love the planet so they are a favourite among sustainable fashion lovers.

Inclusive Tribe

Yogamatters have an inclusive tribe among their customers. They celebrate individuality and encourage people to be themselves through their activewear.

End

The body positive clothing movement is changing the fashion industry, making it more inclusive and sustainable. Brands like Summersalt, Thinx, TomboyX, Plus BKLYN, Girlfriend Collective, Nooworks, Universal Standard, Parade, Chromat, Knix and Yogamatters are the way. High quality, fashion for all body types.

When you shop with these brands you’re investing in clothing that makes you feel confident and comfortable and helping to make the fashion industry more inclusive and sustainable. Ready to do something? Shop these brands and find pieces that celebrate you.

Join our body positive community today to get more insights and tailored recommendations. Let’s create a fashion world for every body.