Introduction

Beauty. It’s a simple word that carries immense weight and meaning. The beauty industry is evolving to become more gender-inclusive and to embrace diverse representations of beauty. For centuries, beauty standards have been dictated by a narrow and often unattainable ideal. But as we step further into the 21st century, these standards are being challenged and transformed. This blog post aims to explore what it means to redefine beauty in today’s world, providing valuable insight and practical tips for body positivity advocates, fashion enthusiasts, and social justice activists. Join us as we discuss how to shift from idealistic to realistic beauty standards and how to adapt to this new paradigm.

What Does It Mean to Redefine Beauty?

Redefining beauty is about moving away from limited, traditional standards and toward a more inclusive and realistic understanding of what beauty is. It involves recognizing the inherent worth in every individual, regardless of their physical appearance.

It’s about breaking down the barriers that have long confined beauty to specific body types, skin colors, and gender expressions. By redefining beauty norms, we can highlight the shift from idealistic to realistic standards, creating a world where everyone feels valued and seen.

This shift is not just a trend but a necessary evolution. It addresses the harmful effects of unrealistic beauty standards, such as poor self-esteem and mental health issues. Redefining beauty allows for personal authenticity, where individuals can celebrate their unique features and characteristics without fear of judgment or exclusion.

How Do I Change My Beauty Standards?

Changing your beauty standards begins with self-reflection and awareness. Start by questioning the ideals you’ve been exposed to throughout your life. Consider how media, culture, and societal norms have shaped your perception of beauty.

Recognize the importance of inner beauty, which eclipses physical imperfections. Qualities like warmth, kindness, wisdom, loyalty, piety, strength, generosity, humor, trustworthiness, and insight truly reflect what we value, and these are often overlooked due to societal pressure to conform to external beauty standards.

Next, actively seek out diverse representations of beauty. Follow social media accounts, read books, and watch films that celebrate different body types, skin tones, and gender identities. Exposure to a wide range of beauty helps to normalize it in your mind.

Finally, practice self-compassion and acceptance. Understand that changing deeply ingrained beliefs takes time. Be patient with yourself as you unlearn old standards and adopt new, more inclusive ones. This personal transformation can inspire those around you to do the same.

From Idealistic to Realistic: A Shift in Beauty Standards

The shift from idealistic to realistic beauty standards marks a significant cultural transformation. Idealistic beauty often promotes unattainable images, leading to feelings of inadequacy and low self-worth. Realistic beauty, on the other hand, embraces authenticity and imperfection. Initiatives like Dove's Real Beauty campaign and Rihanna's Fenty Beauty are leading this cultural shift towards inclusivity and self-acceptance.

This shift is evident in various industries, particularly fashion and media. Brands are increasingly featuring models of different sizes, ages, and ethnicities. Campaigns showcase untouched photos, revealing natural skin textures and body shapes.

The impact of this shift is profound. It empowers individuals to see themselves represented and valued. It also challenges industries to be more inclusive and mindful of the messages they promote. Realistic beauty standards foster a healthier, more accepting society.

The New Beauty of the 21st Century

1. Embracing Diversity and Inclusion

The 21st century has brought a greater emphasis on diversity and inclusion within beauty standards. This means celebrating all skin tones, body types, ages, and abilities. Brands must evolve to remain relevant to their diverse audience, ensuring that everyone feels represented and valued. Diversity in beauty is not about tokenism but genuine representation.

Brands like Fenty Beauty have revolutionized the industry by offering extensive shade ranges and inclusive marketing. This approach not only caters to a broader audience but also sends a powerful message about the importance of representation.

Inclusion also extends to cultural beauty practices. Traditional beauty rituals from various cultures are being recognized and respected. This global perspective enriches our understanding of beauty and fosters cross-cultural appreciation.

2. Body Positivity and Authenticity

Body positivity is a movement that challenges the notion that only certain body types are beautiful. It promotes the idea that all bodies are worthy of love and respect. Societal influence on physical beauty standards often pressures individuals to conform to an idealized version of attractiveness, but body positivity emphasizes inner beauty and character over superficial appearance. Authenticity is about being true to oneself and rejecting societal pressures to conform.

Social media has played a crucial role in this movement. Influencers and activists share their stories and experiences, creating a supportive community. Platforms like Instagram and TikTok are filled with content that celebrates body diversity and encourages self-love.

Brands are responding by featuring real people in their advertising campaigns. This shift towards authenticity resonates with consumers who are tired of seeing heavily edited images. It fosters a more genuine connection between brands and their audience.

3. Gender Fluidity and Non-Binary Representation

Gender fluidity and non-binary representation are becoming increasingly visible in beauty standards. Other women often feel societal pressure to conform to traditional beauty standards, which can be limiting and exclusionary. Traditional gender norms are being dismantled, allowing for a more expansive understanding of beauty.

Makeup and fashion brands are leading the charge by featuring non-binary and gender-fluid models in their campaigns. Products are being marketed as gender-neutral, breaking away from the rigid binary classifications.

This inclusivity is vital for the mental and emotional well-being of non-binary and gender-fluid individuals. It validates their identities and provides a space where they can express themselves freely. It also educates the broader public about the diversity of gender experiences.

Adapting to Redefined Beauty Standards

1. Conduct Inclusive Market Research

To stay relevant, businesses need to conduct inclusive market research. This involves understanding the diverse needs and preferences of their audience. Engage with various communities to gather insights and ensure that your products and services are inclusive.

Use surveys, focus groups, and social media analytics to gain a comprehensive understanding. Pay attention to feedback and be willing to make necessary changes. Inclusive market research helps create products that resonate with a broader audience.

Inclusive market research also involves recognizing and challenging biases. Ensure that your research team is diverse and culturally competent. This will lead to more accurate and meaningful insights.

2. Update Product Lines

Updating product lines to reflect redefined beauty standards is essential. This means offering a variety of shades, sizes, and styles that cater to different needs. It's about being inclusive in product development.

Brands like Glossier and Savage X Fenty have set a precedent by offering inclusive product ranges. This approach not only attracts a diverse customer base but also builds brand loyalty.

Updating product lines also involves continuous innovation. Stay informed about emerging trends and technologies that promote inclusivity. For example, consider developing adaptive clothing for people with disabilities. This commitment to inclusivity will set your brand apart.

3. Reassess Advertising Imagery and Language

Advertising imagery and language play a significant role in shaping beauty standards. Reassess your marketing materials to ensure they are inclusive and representative of diverse beauty.

Use diverse models in your campaigns and avoid retouching images to create unrealistic standards. Language should be inclusive and respectful, avoiding stereotypes and biases. This approach fosters a positive and inclusive brand image.

Collaborate with diverse voices to create authentic and impactful campaigns. This not only enhances the quality of your content but also ensures that it resonates with a broader audience.

4. Collaborate with Diverse Voices

Collaboration with diverse voices is crucial for adapting to redefined beauty standards. Partner with influencers, activists, and creators from different backgrounds. Their insights and perspectives can enrich your brand.

These collaborations should be genuine and respectful. Avoid tokenism and ensure that diverse voices are involved in decision-making processes. This approach fosters authentic and meaningful partnerships.

Collaborating with diverse voices also involves supporting and amplifying marginalized communities. Use your platform to highlight important issues and promote social justice. This commitment to inclusivity will strengthen your brand's reputation.

5. Foster a Culture of Inclusion Internally

Fostering a culture of inclusion within your organization is essential. This involves creating a workplace where diversity is valued and respected. Implement policies and practices that promote inclusivity.

Provide diversity and inclusion training for your employees. Ensure that your hiring practices are inclusive and that diverse candidates are considered for leadership positions. This commitment to inclusion starts from within and reflects in your brand's external image.

Encourage open and honest discussions about diversity and inclusion. Create a safe space for employees to share their experiences and ideas. This approach fosters a sense of belonging and empowerment.

Conclusion

The redefinition of beauty standards is a necessary and positive evolution. It promotes inclusivity, authenticity, and diversity, allowing everyone to feel valued and represented. For body positivity advocates, fashion enthusiasts, and social justice activists, this shift is a powerful step toward a more inclusive society.

By conducting inclusive market research, updating product lines, reassessing advertising imagery and language, collaborating with diverse voices, and fostering a culture of inclusion internally, businesses can adapt to these redefined beauty standards.

At East Hills Casuals we created a world where beauty is celebrated in all its diverse forms. Let's continue to challenge and transform traditional standards, paving the way for a more inclusive future. For those ready to take the next step, consider engaging with resources and communities that promote these values. Let's redefine beauty, together